Here is an ad for Hebrew National hot dogs agruing that Hebrew National uses quality products for its hot dogs. It complements and humorously supports the slogan "No Ifs, Ands or Butts."
The ad, a part of a campaign to appeal to not just those eating kosher but also those looking for healthier, safer and higher quality items, created a convincing argument. Sales went up and Hebrew National eclipsed Oscar Mayer as the #2 all-beef hot dog brand.
That's funny. Good to think about how humor can be effective in capturing an audience's attention ( who might hear what you have to say otherwise).
ReplyDeleteHebrew National seems to be a great source for arguements like this! They also have a slogan: "We answer to a higher authority." I also never knew that HN was the #1 hot dog brand... Interesting.
ReplyDeleteHebrew National passed Oscar Mayer to become #2. Sorry it's a little unlcear...
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