Visual Argument

Sources:

"Transformers Special Edition Camaro." Photo. chevrolet.com 18 Dec. 2009.

"BRAVIA HD Television." Photo. sonystyle.com 18 Dec. 2009.

Fabio. "Boeing 787 Dreamliner." Photo. aviationspectator.com
18 Dec. 2009.

"iPod Nano." Photo. apple.com 18 Dec. 2009.

"Glass of Water." Photo. wordpress.com 18 Dec. 2009.

"Russian Boy." Photo. donate.worldvision.org 18 Dec. 2009.

"Orphan Boy." Photo. donate.worldvision.org 18 Dec. 2009.

"African Children." Photo. donate.worldvision.org 18 Dec. 2009.

"Little Girl." Photo. donate.worldvision.org 18 Dec. 2009.

"Business Man." Photo. pcx.net 18 Dec. 2009.

Note: The text was taken from a talk I heard given by Walter Bradley, professor of engineering at Baylor University. I'm not sure how to cite it.

Bibliography

So my research paper is about race in college admissions...here's the bibliography.

It's a really interesting topic that brings up a lot of interesting questions- do minorities deserve special treatment in college admissions? is affirmative action effective in giving minorities equalizing opportunities? does racial preference unfairly take spots from other deserving candidates???

Stay tuned and find out...

Affirmative action. Farmington Hills, MI: Greenhaven, 2005. Print.

"Anti-Asian Bias in College Admissions?: Part 2 In support of affirmative action." Web log post. Reappropriate. 14 Oct. 2009. Web. 3 Nov. 2009. .

Clark, Kim. "Do Elite Private Colleges Discriminate Against Asian Students?" U.S. News and World Report. U.S. News and World Report, 7 Oct. 2009. Web. 2 Nov. 2009. .

Jaschik, Scott. "New Arguments on Affirmative Action." Inside Higher Ed. Inside Higher Ed, 21 June 2006. Web. 3 Nov. 2009. .

Kirsanow, Peter. "The Non-Preferred Minority." National Review Online. National Review Online, 19 June 1993. Web. 3 Nov. 2009.

Schmidt, Peter. Color and Money:How Rich White Kids Are winning The War Over College Affirmative Action. New York: Palgrave Macmillan, 2007. Print.

Takagi, Dana Y. The Retreat From Race. New Brunswick: Rutgers UP, 1992. Print.

Wise, Tim J. Affirmative Action. New York: Routledge, 2005. Print.

Pathos

Here is an appeal to pathos in a life insurance ad. The cute little hand in the safety of the big hand makes the reader think about their family and want to provide for their safety, as the ad would hope- through life insurance.

A Nascar Ad

Here is a Shell television advertisement with NASCAR driver Kevin Harvick speeding through suburbia in a street car, running on, presumably, Shell fuel.

Ethos: By showcasing Harvick, Shell establishes credibility. Harvick knows cars and what's good for them; he races them for a living. His presence tells people, "If it's good enough for this Daytona 500 winner, it's good enough for you."

Logos: At one point, Harvick turns to his lab coat-clad passenger and asks, "How'd the testing go?" The passenger makes Shell's appeal to logos, stating that cheaper gasolines leave behind engine gunk. This is support for Shell's claim that it is a superior gasoline.

Assignment #1: Visual Argument

Here is an ad for Hebrew National hot dogs agruing that Hebrew National uses quality products for its hot dogs. It complements and humorously supports the slogan "No Ifs, Ands or Butts."

The ad, a part of a campaign to appeal to not just those eating kosher but also those looking for healthier, safer and higher quality items, created a convincing argument. Sales went up and Hebrew National eclipsed Oscar Mayer as the #2 all-beef hot dog brand.